3Ds is a company founded by 4 people namely Dheer, Darryl, De Ren and Sandip hence the name 3Ds. The smart lunch box that 3ds had designed was an idea brought about by the creators because Sandip always brought food from home during their college life and he was always forced to eat cold food from his lunch box everyday. This was because his lunch box could only store his food and thats what all lunch boxes could do. Dheer and Darryl then thought of a way to make his lunch box more exciting as well as make it such that it had many features built into it that were able to heat up his food when he was about to eat it. This is what 3DS was created for. It was created for those who were in Sandip's shoes and had to struggle everyday eating cold food out of their lunch box. 3DS is also focused towards the market of audience that are into a fit lifestyle as well as those who just want a better lunch box to carry their food around in.